4K & HDR streaming made easy
Incredible picture at an incredible value. Roku Premiere is the simple way to start streaming in HD, 4K, and HDR. Easily find and enjoy movies in brilliant 4K picture with the 4K Spotlight channel. Setup is simple—just plug it into your TV with the included Premium High Speed HDMI Cable and connect to the internet.
Stream what you love, including live TV, news, sports, hit movies, popular shows, and more. Plus, with access to hundreds of free channels, there’s plenty to enjoy without spending extra.
New! Disney+ and Apple TV are now streaming on all Roku devices
Incredible picture, incredible value: Experience your favorite TV in stunning detail and clarity—whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
Tons of power, tons of fun: Snappy and responsive, you’ll stream your favorites with ease—from movies and series on Apple TV, Prime Video, and Netflix, to cable alternatives like Sling, enjoy the most talked-about TV across thousands of channels
Setup is a cinch: Plug it in with the included Premium High Speed HDMI Cable, connect to the internet, and start streaming—it’s that simple
Simple remote: It’s got everything you need to start streaming, plus shortcut buttons to popular streaming channels
Automatic software updates: Get the most up-to-date software and new features without even thinking about it
Private listening on mobile: Use the free Roku mobile app to pump up the volume on your shows without disturbing the house
Endless entertainment: Stream what you love, including free TV, live news, sports, and more; Never miss the most talked-about events, award-winning shows, latest blockbuster hits, and more—It’s easy to stream what you love and cut back on cable bills